Intel Clear
Intel Clear is a pioneering digital-first global brand font designed to work in any language, on any surface and at any size.
Situation
At the time of the engagement, Intel’s licensed fonts were costly, not suited for screen and had proliferated globally, diluting the brand and disrupting the consumers’ digital experience.
At the time of the engagement, Intel’s licensed fonts were costly, not suited for screen and had proliferated globally, diluting the brand and disrupting the consumers’ digital experience.
Idea
Intel Clear was born from the need to bring consistency to all of Intel’s written copy—across languages, geographical borders and media.
Clear is a proprietary typeface, built from scratch to work in harmony with the logo and serve as an extension of the brand. The font conveys precision, intelligence and humanity—inspired by the historical core of the Intel brand, and designed to stand the test of time.
Clear was recognized at The International Festival of Creativity at Cannes (Silver Lion, 2015); PRINT Type Awards (2015); and Transform Awards (2014).
Intel Clear was born from the need to bring consistency to all of Intel’s written copy—across languages, geographical borders and media.
Clear is a proprietary typeface, built from scratch to work in harmony with the logo and serve as an extension of the brand. The font conveys precision, intelligence and humanity—inspired by the historical core of the Intel brand, and designed to stand the test of time.
Clear was recognized at The International Festival of Creativity at Cannes (Silver Lion, 2015); PRINT Type Awards (2015); and Transform Awards (2014).
Universality
Clear was designed in 12 scripts to ensure a universal brand expression across 195+ different languages:
Latin
Greek
Cyrillic
Devanagari
Arabic
Hebrew
Hans
Hant
Korean
Japanese
Thai traditional
Thai contemporary
Clear was designed in 12 scripts to ensure a universal brand expression across 195+ different languages:
Latin
Greek
Cyrillic
Devanagari
Arabic
Hebrew
Hans
Hant
Korean
Japanese
Thai traditional
Thai contemporary